Leveraging the Power of Projection to Offer Personalized, Memorable Shopping Experiences
LOS ALAMITOS, Calif. – June 29, 2022 – Retailers today are tasked with creating engaging and entertaining shopping, as customers desire more memorable events and experiences. Many retailers have turned to experiential digital signage to provide interactive, dynamic and eye-catching moments that heighten shoppers' experiences and ultimately drive an increase in sales. Lighter, smaller and brighter, laser projectors today are adapting and innovating with new technology to meet the demand of elevating retail stores and spaces to better enhance the overall shopping experience and make it more personal, unique and interactive.
Dallas-based Glass-Media, helps brands enhance customer experiences by transforming retail environments through proprietary, projection-based illuminations. CEO and founder of Glass-Media, Inc. Daniel Black notes, "In addition to significant improvements in the product development roadmaps from leading OEMs coupled with the plethora of emerging display technologies, we're seeing a rather prompt and exciting shift towards new and improved techniques in content creation, such as anamorphic 3D optical illusions, pixel mapping and holographic animations."
Following are a few considerations and insights for creating one-of-a-kind experiences with dynamic, eye-catching displays that can elevate a brand, drive customer engagement and increase sales:
"Consumers today seek interactivity that elevates their shopping trips by what they feel, hear, see, smell, and touch," said Remi Del Mar, product manager, Epson America, Inc. "Projected digital signage solutions continue to innovate and offer impressive tools for integrating creativity and adding personalization as more retailers look to evolve the shopping experience for their customers."
From compact PowerLite® solutions with several lens options to the unique spotlight form factor LightScene®, Epson offers a range of powerful, flexible digital signage projectors that deliver sharp, true-to-life images for small or large applications. Powered by a virtually maintenance-free, 20,000-hour laser light source with no lamps to replace,1 Epson's expansive lineup of projectors for digital signage come with a suite of innovative software tools for content management and remote control, enabling retailers to create engaging, captivating experiences that enhance customer service, improve operational efficiency, deliver impromptu wayfinding, and much more.
For more information on elevating immersive retail shopping experiences with Epson projectors for digital signage, visit www.epson.com/digitalsignage.